Entrepreneurial cybernetics

entrepreneurial cybernetics is primarily concerned with applying the knowledge gained from general cybernetic theories applicable in everyday business contexts. Rules and methods for establishing and improving regulation, control and communication are focused on helping and supporting small and medium-sized enterprises. Such businesses act as a major driving force in many of today’s economies and it is therefore important that entrepreneurial cybernetics offers them new ways of thinking and approaching business so that they can survive in increasingly complex and competitive markets.