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Wednesday, March 07, 2007

Graphic design

Graphic design is a type of communicating visually using text and/or images to present information, or promote a message. The art of graphic design embraces a range of cognitive skills and crafts with typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design is usually applied to static media, such as books, magazines and brochures. Additionally, since the arrival of computers, graphic design is utilized in electronic media - often referred to as interactive design, or multimedia design.
There are varying degrees of graphic design. Graphic designer participation may range from verbally communicated ideas, to visual rough drafts, to final production. In commercial art, client edits, technical preparation and mass production are generally required, but regularly not considered to be within the scope of graphic design unless the client is also a graphic designer.

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